There is still time to get tickets for Green Drinks NYC newest event series Conversation Sparkers! Get your tickets today here! Here’s a peek at what our guest speaker, Jacquie Ottman, will talk about!
Jacquie Ottman, a New York city-based expert on green marketing and advisor to Fortune 500 companies and the U.S. Government eco-labels is a sought-after speaker around the globe. In her highly interactive talk, Jacquie will share a sneak peek into the stories and strategies from her just released book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Greenleaf Publishing, 2011), and she’ll give you the opportunity to get answers to your most pressing questions.
Some audience favorites to date: How best to motivate mainstream consumers? How to use design to engage consumers in more responsible forms of consumption? How can companies avoid greenwashing when marketing the green attributes of their products? What can multinational CPG companies like Procter and Gamble and Unilever learn from sustainability-focused upstarts like Method and Seventh Generation? What are the best new business models to be thinking about when designing products and services for a new marketing age transitioning to sustainability? How can small businesses apply the lessons most impactfully?
Her book, out in the marketplace since February, is already being called, “The new green marketing Bible”, and “The end all and be all of green marketing.” It was named by Cambridge University (UK) as a Top 40 Sustainability Book.
Check out her website here.